During the 1930s we launched a collection that took us from the quays of Grundsund to the glamorous streets of the great cities of Europe. This collection was called REX. We are now launching a reinterpretation of this classic collection – maintaining the same high level of quality, function and style as 80 years ago.

The Original REX catalogue from 1939.
The Original REX catalogue from 1939.

From Grundsund to the World

Even though the 1930s were a time characterized by unrest, spirits remained high at Didriksons, where we were constantly looking for new adventures. Inspiration for the REX collection came from global cities such as London and Paris, and the collection targeted travellers and adventurous city-dwellers who were looking to discover the world. This was a huge contrast to Didriksons’ background of producing functional workwear for fishermen.

Didriksons SS19 REX collection Didriksons SS19 REX collection

REX 2019

This spring’s REX collection has been inspired by the early 20th century desire to travel combined with today’s urban lifestyle. The REX jacket and trousers have been updated for the future by being made from recyclable polyester, which can be transformed into new garments when the clothing reaches the end of its useful life.

  • 100% wind and waterproof with taped seams
  • Made of 100% recyclable polyester
  • Inspired by the originals from the 1930’s
  • Light and flexible materials
  • Classic details

”Very suitable garments for all types of outdoor activities in rainy and windy weather, unmatched as travel clothes.”

– An original description from the catalogue for the gentleman’s coat REX, from 1939.

These culottes are great for the bike ride to work, even when it rains. They can be tightened around the ankles and have pockets at the sides. The material feels light and airy, making them perfect for a day in the city as well.

80 years ago, this classic set was produced as modern travel clothing. This spring’s updated version is still practical for travelling, but also works equally well for everyday life in the city.

Didriksons SS19 collection Didriksons SS19 collection

Be inspired and discover our collection, which is characterised by classic styles and modern materials. Check out the original catalogue from 1939 here.

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