This is the story of innovator Julius, who, together with his wife Hanna, founded Didriksons in 1913.
Innovator Julius and entrepreneur Hanna found a way to make waterproof clothing in an era when people died at sea due to being poorly clothed for the elements.
In planning the spring collection we came up with a scenario and tried to imagine what the Didriksons would have done if they were alive today. How would their passion for innovation present itself?
The Julius anorak is our interpretation of Julius and Hanna’s combined capacity for innovation. Creativity and innovation. The print on the anorak is a nod to Julius, who was born in 1881 and often used the pseudonym Dixzon.
The anorak has been manufactured in a unique way to make it 100% waterproof. New technology has made it possible for us to find a way to combine two materials (Galon® and a strong cotton/polyester blend) to create a waterproof taped construction. This is something that was previously not possible.
The waxed finish of the anorak takes us back in time, to when Hanna and Julius first began experimenting with linseed oil to give their garments a water-repellent surface. Waxing is a very old method of making a material waterproof. The method remains the same as in Julius and Hanna’s day, but now the surface is waxed first, before being given a PFC-free water-repellent finish.
The lining in almost all our products has been dyed using a solution dyeing technique. Our Julius anorak saves 24.3 litres of water compared with a traditional dyeing process.
Find out more about the solution dyeing process here.