ONLINE EXCLUSIVE DROP 2

HEDDA BY HEDDA

We asked the photographer Hedda Selder to interpret our Online Exclusive puff jacket Hedda in its unique colourway of red through her analog camera lens. The result? A series of pictures capturing the beautiful mix of rugged coastal landscape and the city's concrete facades.



”I get inspired by dramatic landscapes and solid materials so when I was shooting Hedda I knew exactly what locations I would go for to create the perfect feel of city meets sea.”



Didriksons Hedda Jacket in red

”I always shoot with film that reproduces the cold tones of the pictures - it became really nice with the red Hedda jacket.”



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