WE ARE

THE SWEDISH JACKET BRAND

PERFECTING JACKETS FOR 109 YEARS

OUR DNA - THE CORE OF OUR BRAND

Having over a century of making waterproof jackets for the toughest conditions, we know how to protect our jacket-owners from the weather elements.

Our founders Hanna and Julius founded Didriksons with the purpose to save the lives of the fishermen on the north sea, since then our jackets have always had a purpose.

Our DNA is the core of our brand platform.

We use our founders values as a lense for everything we do, being a compassionate, honest and innovative brand.

OUR MISSION

We make sustainable, functional jackets with clever features, each designed with a purpose.

CSR FOCUS

SOLUTION DYE

We believe in creating products that will last for a long time.

To minimise resources used in production we use solution dyed fabric, since 2015. A dye technique that saves both water, energy and chemicals in production. This provides a longer life fabric thanks to a better colour resistance to sun and wash, than conventional dyed fabric.

33% of all fabric used in 2021 was dyed with solution dye technique.

CORE VALUES

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CRAFTMANSHIP

• 100 yrs of making waterproof jackets

• Over-invested in our in-house design team

• Close supplier relationships

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INNOVATION

• The first welding machine

• Mono-material recycable jackets

• Recycled rainwear

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RESPONSIBILITY

• Fully recycled garments

• Recycled polyester

• 100% PFC free

• Reduced detergent consumption

• Water saving solutions – Solution Dyed

• Vegan and animal cruelty free

• Valuable partnerships

• Labour rights

SOCIAL MEDIA

IMPRESSIONS OF DIDRIKSONS

Impressions helps us to understand how often our brand has been seen.

2020 – 80 466 567

2021 – 363 833 813

2022 – 582 000 000 (Target)

TOP PERFORMERS AW22

SPORT

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THELMA

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FRIDA

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ILMA

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SEBASTIAN

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LEYA LONG

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ALICIA

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NOMI

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DREW

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