We believe in creating products that will last for a long time. We achieve this by means of timeless design, careful choice of colours, long-term relationships with customers and producers, environmental protection programmes and sustainability projects to help us constantly develop and improve.
When we first set up our rainwear factory at Grundsund back in 1913 we produced rain gear to protect fishermen from the cold and wet when out at sea. And ever since we have continued protecting people from the cold and wet. However, today it’s also a matter of protecting water from humans. We do this by making use of carefully chosen producers, nominated fabrics and dyeing processes.
We have a responsibility to ensure that everyone working for and with us is happy in their work. To assist in this, we have a code of conduct based on the ILO’s core conventions concerning working conditions and rights at work. We are also involved in initiatives to create one of Sweden’s best workplaces.
Our manufacturing is carried out in factories in Europe and Asia. These are carefully selected to ensure they fulfil our requirement specifications for working conditions. We have also had a representative office in Asia since 2010, in order to have a local presence and be able to develop more rapidly together with our partners.
Our objective is to create products that will last for many years to come in terms of both quality and design. We achieve this by using sustainable materials and dyeing processes and PFC-free impregnation treatments. We incorporate our Extend Size function into our kids’ range to enable kids to get more wear out of their garments. We never use animal-derived materials such as fur, leather or down in our products.
Our objective is to take responsibility for the entire chain from production through to recycling. We achieve this by designing and producing clothing that will last a long time, offering repair kits and providing features such as our Extend Size function for our kids’ clothing. Our kids’ clothing also has name tags with space for several names, as we want to encourage the practice of items being passed on once outgrown.
Once garments from us can finally no longer be used, it is our aim to be able to recycle them and create new materials. Since 2018 several of our waterproof garments have been made from recyclable polyester. We promote the use of single-component rather than mixed materials in order to facilitate future recycling processes.
The UN’s Global Sustainable Development Goals aim to benefit people and the planet and improve well-being. We are working on these and have chosen five in particular to focus on.
One of our principal goals is to reduce our water consumption and improve water quality. We are doing this by working with a small number of carefully selected producers, continually improving our dyeing processes and always making use of PFC-free alternatives for our water-repellent finishes.
We take care of our employees and our carefully selected partners. This takes the form of factors such as social insurance and a good work environment. Some of the tools we employ to ensure the most positive environment possible include balanced gender distribution in the business. We also focus strongly on the health and wellness of our staff and encourage physical activity. In order to analyse our well-being, we make use of Great Place To Work®.
We help our carefully selected suppliers on an ongoing basis to develop more sustainable production methods. We use, for example, recycled and recyclable polyester in our collections, PFC-free water-repellent finishes, more eco-friendly dyeing processes and sustainable designs that will last a long time.
We start in-house and try to always choose the most climate-smart alternatives at an individual level at our head office, such as sorting for recycling. By always taking a sustainable approach this also includes our choice of suppliers.
We have long-term relationships with a small number of carefully selected suppliers who we are continually educating about sustainability and responsibility. We also share our knowledge and draw knowledge from several project initiatives in our industry, such as Kemikaliegruppen, STICA, STWI and RISE.
In order to play our part in developing our industry to become more sustainable and to keep up to date ourselves, we are involved in the following initiatives:
We are working together with the Sweden Textile Water Initiative, helping textile companies and factories to reduce their use of water, energy and chemicals in the distribution chain.
We are part of Kemikaliegruppen (The Chemicals Group), which exists to disseminate the latest information on chemical and environment-related issues to its member companies.
We are working together with The Swedish Textile Initiative for Climate Action (STICA) to reduce the impact of the textile industry on global warming.
We are part of a group together with RISE IVF conducting the project “Kemiskt återvunnen PET och polyester som råvara för additiv och ny polymer” (Chemically recycled PET and polyester as a raw material for additives and new polymers). The aim of this project is to contribute to the development of recycling processes and to ensure material is utilised instead of being sent for incineration. Follow our work regarding recycling of such garments.
As a member of CSR Västsverige we have access to wide-ranging and versatile support that aims to develop long-term and productive CSR work.
WaterAid’s vision is a world in which everyone, everywhere, has access to clean water, decent toilets and good hygiene. We support WaterAid by regularly donating money towards their work.
We provide regular updates here with new information regarding our CSR work and projects we are involved in. Do you have any questions? Please contact us below.